Exclusive Resources for Teachers
Marketing Toolkit
Our Mission is ‘Oncology Yoga is prescribed and available for all those touched by cancer.‘
Collective marketing will ensure our mission is achieved. To be effective, we must create awareness and engagement with cancer patients and survivors and healthcare practitioners. Marketing is a key way to create that awareness and drive participation and referrals.
We now have 3,000 trained professionals working with us, so our collective voice and marketing power is growing. The more we work together, the stronger our voices become, and more cancer survivors are supported to live longer, healthier and happier lives. Together, we are better.
1) yoga4cancer Certification:
Display and share! Your certification provides you credibility and distinguishes you as a trained professional to healthcare and cancer organizations who continue to recognize yoga4cancer as a leader in the field of Oncology Yoga. Share your certificate with any potential clients, partners or organizations.
Additionally, you can refer to yourself as:
- ‘yoga4cancer Certified’
- Oncology Yoga Certified with yoga4cancer
- Or use it with your name and RYT post-script. eg Tari Prinster, eRYT, y4c
Get your CEU credits! Apply for your Yoga Alliance credits or for IAYT Approved Professional Development (APD) credits.
If you need your certification, please send an email with details: info@yoga4cancer.com
2) Certified Teacher Logo
This exclusive logo has been developed for our certified teachers that have completed our +40hr training. The logo can be used on websites, marketing materials, emails, events, business cards etc.
It provides the reassurance that you have specific training to support cancer community. And the more we use it, the louder our collective voice will be.
Tips to downloading logo:
- Click click on the logo and a new page with a larger logo will appear.
- Right click on your mouse and select ‘Save Image As’.
- Upload and utilize in any of your marketing materials.
Please note: We own all rights to this logo and reserve the right to ask that anyone to cease use of it. We would only do this if someone is deceptively using and potentially hurting our brand, organization or misleading the community we hope to best serve – cancer patients and survivors. Please do not use the other yoga4cancer logos without prior written authorization. Review copyright terms.
3) Marketing Poster and Copy
We have developed a standard poster for you to use to drive awareness and registration to your yoga4cancer Classes or Services.
Also, there is standardize copy to explain Oncology Yoga and any classes or interventions.
Again, the goal here is to collectively communication and thus be loud as possible to achieve our Mission.
BLANK Poster:
This is blank poster so that you can fill in the details of your yoga4cancer specific class or service. This can be done in several ways – see below.
4) Class Proposal
Establishing a class in a community can me a challenge for some graduates. Our goal with this resource was to provide direction and support on how best to approach key organizations that will be essential for your success both to obtain participants but also to fund and support your program.
We have developed an adaptable standard proposal for our trained teachers to pitch yoga4cancer and themselves to various individuals in organizations such as:
- Cancer centers, hospitals and / or healthcare facilities
- Local yoga studios or similar fitness organizations
- Non-profits and cancer care organization
5) yoga4cancer Images
Getting the word out about Oncology Yoga is a task for all of us. To do this, sometimes images are as effective as words.
Please feel free to use these images. If you require higher resolution images (for print or otherwise), please send a Support request. Please be specific about what you needing and how you plan on using the image.
6) Videos, Blog Posts, Articles and more
In today’s social media world, rich media – like video and articles – is one of the most effective marketing tools. It creates a more lasting and meaningful way to engage clients. We encourage you to use our existing material to support YOUR marketing needs.
Ideas include:
- Send a blog post on breast cancer reconstruction poses to a contact.
- Provide a Getting Started video to a student.
- Send a recent research article to a healthcare administrator.
- Post a video of a warm up arm vinyasa to your Facebook or Instagram account.
- Repost any of our social media posts.