Exclusive Resources for Teachers

Social Media Strategy

Creating a social media strategy for any brand or individual involves a mix of informative content, community engagement, and consistent branding. Here’s a strategy to guide to developing an online presence as a yoga4cancer Certified Teacher:

1. Goals and Objectives
  • Awareness: Increase awareness of Oncology Yoga in general, yoga4cancer’s mission and your programs, classes and offerings.
  • Engagement: Foster a supportive community for cancer survivors and caregivers. Also, include or be aware of healthcare professionals that will be referring or supporting the cancer patient or survivor.
  • Education: Share knowledge about the benefits, facts, and research of Oncology Yoga. Use yoga4cancer existing resources (at yoga4cancer.com) or via other social media to amplify and spread the evidence and guidance around Oncology Yoga. 
  • Promotion: Highlight your specific offerings: events, webinars, classes, programs and more. 
2. Target Audience
  • Cancer patients and survivors.
  • Individuals undergoing cancer treatment.
  • Friends, family members, and caregivers.
  • Healthcare professionals.
  • Other yoga teachers and therapists
3. Content Pillars
  • Educational Content: Share articles, infographics, and videos about how yoga supports cancer recovery. Highlight scientific studies, benefits of specific poses, and tips for safe practice.
  • Community Stories: Feature stories of cancer survivors and thrivers who have benefited from yoga. Share testimonials from your students or your experience. 
  • Events and Programs: Promote upcoming workshops, webinars, classes, privates, or other events.
  • Motivational Quotes and Tips: Share inspirational quotes, mindfulness tips, and short guided meditation videos to encourage a positive mindset.
  • Interactive Content: Host Q&A sessions, live yoga classes, and challenges to engage the audience directly.
4. Posting Schedule
  • Frequency: Aim for 3-5 posts per week.
  • Optimal Times: Analyze when the audience is most active (typically morning and evening hours) and schedule posts accordingly.
  • Platforms: Focus on Instagram, Facebook, and LinkedIn for their visual and community-building capabilities. Use YouTube for longer educational videos.
5. Content Creation and Branding
  • Consistent Branding: Use the yoga4cancer brand colors, fonts, and APPROVED logo to maintain a unified look.
  • Hashtags: Use hashtags like #yoga4cancer, #cancersurvivor, #yogateacher, #oncologyyoga #yogaforbreastcancer, #cancersupport etc to reach a broader audience.
  • Visuals: Utilize Canva to create visually appealing posts. Incorporate high-quality images, videos, and infographics.
6. Community Engagement
  • Respond to comments and messages promptly to foster a supportive and interactive community.
  • Encourage user-generated content by asking followers to share their yoga journey with a specific hashtag.
  • Collaborate with cancer support groups, healthcare professionals, and influencers to broaden reach.
7. Performance Analysis
  • Use analytics tools on each platform to track engagement, reach, and follower growth.
  • Identify top-performing posts and replicate their success in future content.
  • Adjust the strategy based on data insights to optimize content and engagement.
8. Content Ideas
  • Weekly Oncology Yoga Pose: Showcase a pose beneficial for cancer recovery, explaining its benefits and modifications. Use ‘Getting Started’ or Beginner’s Series videos to deepen your engagement. 
  • Success Stories: Share a monthly spotlight of a survivor’s journey with yoga.
  • Mindfulness Mondays: Offer quick mindfulness exercises or breathing techniques to start the week.
  • Live Sessions: Host monthly live yoga classes or Q&A sessions with interested students.
9. Additional Tips
  • Collaborate: Partner with healthcare professionals and cancer organizations to provide expert insights and expand reach.
  • Engage with Trends: Participate in relevant health and wellness trends or awareness months, such as Breast Cancer Awareness Month.
  • Feedback Loop: Regularly collect feedback from the community to understand their needs and preferences.

Implementing this strategy will help yoga4cancer Certified Teachers effectively use social media to educate, engage, and inspire their community while promoting their programs and mission.

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